John Rideout and Harold Van Doren. Skippy-Racer. 1933
Mass-produced in Toledo, Ohio, the Skippy-Racer was expressive of a material culture of personal freedom, mobility, and consumer choice. Advertising emphasized its stylish streamlining, speed, and innovative features such as ball-bearing wheels. Priced at $4.95, it was nevertheless beyond the reach of many children still living in abject poverty during the Depression years–and thus a reminder of the uneven reach of modern design.
Learn more at MoMA.org/centuryofthechild

John Rideout and Harold Van Doren. Skippy-Racer. 1933

Mass-produced in Toledo, Ohio, the Skippy-Racer was expressive of a material culture of personal freedom, mobility, and consumer choice. Advertising emphasized its stylish streamlining, speed, and innovative features such as ball-bearing wheels. Priced at $4.95, it was nevertheless beyond the reach of many children still living in abject poverty during the Depression years–and thus a reminder of the uneven reach of modern design.

Learn more at MoMA.org/centuryofthechild

Get your daily dose of design from the MoMA exhibition Century of the Child: Growing by Design, 1900–2000. During each of the 100 days of the exhibition we will showcase an object featured in the show.

To find out more about Century of the Child visit MoMA.org/centuryofthechild.

Purchase the exhibition catalogue on MoMAStore.org or get the digital edition for the iPad on iTunes.

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