Werner John. Kinder Verkehrs Garten (Children’s traffic garden), poster advertising a children’s traffic school. 1959
The graphic simplicity of John’s poster design succinctly references both the abstract forms of children’s construction toys and modern styles of road signage being introduced internationally. In the 1950s and ’60s, the proliferation of motorized vehicles was creating concern about children’s public safety and liberty. One response was to merge traffic and play in the form of children’s traffic schools. For play advocates, however, the lack of public space allocated to children and the overbearing presence of cars were indications of adults’ lack of respect for children’s freedom and basic human rights.
Learn more at MoMA.org/centuryofthechild