100 Objects from Century of the Child

“A new division in playground planning,” advertisement for Creative Playthings Inc. Playsculpture Division, September 1955. In the early postwar period, “play sculpture”—abstract, often free-standing concrete structures designed by artists and architects alike—proved that modern design could make playgrounds beautiful while providing new forms for imaginative recreation; the movement generated photogenic results such as the colorful Ägget (The egg) by Danish artist Egon Møller-Nielsen. In this advertisement, Ägget is highlighted as a product of the Play Sculptures division of Creative Playthings, celebrated purveyor of “good toys” since 1949. The company was associated with MoMA as a partner in the museum’s national Play Sculpture competition of 1953, and eleven prize-winning designs were displayed at the Museum through the summer of 1954. Learn more at MoMA.org/centuryofthechild

“A new division in playground planning,” advertisement for Creative Playthings Inc. Playsculpture Division, September 1955.

In the early postwar period, “play sculpture”—abstract, often free-standing concrete structures designed by artists and architects alike—proved that modern design could make playgrounds beautiful while providing new forms for imaginative recreation; the movement generated photogenic results such as the colorful Ägget (The egg) by Danish artist Egon Møller-Nielsen. In this advertisement, Ägget is highlighted as a product of the Play Sculptures division of Creative Playthings, celebrated purveyor of “good toys” since 1949. The company was associated with MoMA as a partner in the museum’s national Play Sculpture competition of 1953, and eleven prize-winning designs were displayed at the Museum through the summer of 1954.

Learn more at MoMA.org/centuryofthechild

09/27/12
  1. skitheory reblogged this from poplifeplus
  2. chabelidecyc reblogged this from laukitsch
  3. machinic-phylum reblogged this from laukitsch
  4. weirdedout reblogged this from laukitsch
  5. beflowermyfriend reblogged this from quelquesnotes
  6. widemouthed reblogged this from floresenelatico
  7. quelquesnotes reblogged this from floresenelatico
  8. swmpmnstr reblogged this from floresenelatico
  9. poplifeplus reblogged this from floresenelatico
  10. thisblogisfuckingdead reblogged this from floresenelatico
  11. floresenelatico reblogged this from icancauseaconstellation
  12. icancauseaconstellation reblogged this from centuryofthechild and added:
    “A new division in playground planning,” advertisement for Creative Playthings Inc. Playsculpture Division, September...
  13. joyceslee reblogged this from centuryofthechild
  14. centuryofthechild posted this

34 notes

moma  Century of the Child  cotc  child  kids  art  design  poster  playground 

Accent theme by Handsome Code

Get your daily dose of design from the MoMA exhibition Century of the Child: Growing by Design, 1900–2000. During each of the 100 days of the exhibition we will showcase an object featured in the show.

To find out more about Century of the Child visit MoMA.org/centuryofthechild.

Purchase the exhibition catalogue on MoMAStore.org or get the digital edition for the iPad on iTunes.

view archive