Abram Games. Your Britain, Fight for It Now. 1942.
In this poster, the radiant entrance to the Finsbury Health Centre stands in front of a dark and blasted wartime landscape, where a sickly child plays in a puddle of muddy water amid total devastation. The center, radical in terms of its modernist architecture and medical philosophy, had delivered free medical care since 1935 in Finsbury, a working-class borough blighted by tuberculosis and slum housing. The political implications of the Finsbury center as the model for a national health scheme was not lost on the Conservative Prime Minister Winston Churchill, who ordered the entire issue of this poster to be destroyed on the grounds that it would damage national morale.
Learn more at MoMA.org/centuryofthechild