Magda Mautner von Markhof. Kalenderbilderbuch (Calendar picture book). 1905
Design for children in the early twentieth-century was generally not seen as profitable or high status, but for many women like Magda Mautner von Markoff, it was a new and important field. At the time, as suggested by the design critic Amelia Levetus in an article about Viennese toys, women were felt to “better understand child nature than men; they are nearer to them in thought, and sympathise with them in a way that men rarely do.”
Learn more at MoMA.org/centuryofthechild

Magda Mautner von Markhof. Kalenderbilderbuch (Calendar picture book). 1905

Design for children in the early twentieth-century was generally not seen as profitable or high status, but for many women like Magda Mautner von Markoff, it was a new and important field. At the time, as suggested by the design critic Amelia Levetus in an article about Viennese toys, women were felt to “better understand child nature than men; they are nearer to them in thought, and sympathise with them in a way that men rarely do.”

Learn more at MoMA.org/centuryofthechild

Get your daily dose of design from the MoMA exhibition Century of the Child: Growing by Design, 1900–2000. During each of the 100 days of the exhibition we will showcase an object featured in the show.

To find out more about Century of the Child visit MoMA.org/centuryofthechild.

Purchase the exhibition catalogue on MoMAStore.org or get the digital edition for the iPad on iTunes.

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